GTA 6 is weighing on NBA 2K27 sales, says Take-Two boss
Updated
NBA 2K27 sold 4 million units, below Take-Two's forecast, and Strauss Zelnick says GTA 6 is making some players delay their purchases.
NBA 2K27 sales came in at 4 million units, below Take-Two's forecast, and its boss links part of that to GTA 6 making some players put off purchases. IGN España reports it from comments by Strauss Zelnick, Take-Two's boss, in an interview and in the company's latest results.
That GTA 6 bends the industry calendar isn't new: IGN España notes its pull crowded many releases into September. What was missing was a number from one specific game, and the basketball series supplies it just ahead of the November 19 launch.
How is GTA 6 affecting NBA 2K27 sales?
NBA 2K27 sold 4 million units, a figure Take-Two puts "below our forecasts for this period," according to IGN España.
NBA 2K27 sold 4 million units, a figure Take-Two puts "below our forecasts for this period," according to IGN España. Take-Two Interactive, Rockstar Games' parent company, disclosed it when presenting its latest financial results. The second fiscal quarter report came out on Monday, November 9.
below our forecasts for this period
Original quote“por debajo de nuestras previsiones para este periodo”
Zelnick said in an interview with IGN that he believes GTA 6's launch has influenced spending.
September's crowded release calendar
According to IGN España, GTA 6's impact bunched releases into September and led some players to postpone buying new…
According to IGN España, GTA 6's impact bunched releases into September and led some players to postpone buying new games. The effect cuts both ways: studios move their dates and part of the audience waits.
The numbers behind the story
- NBA 2K27 units sold
- 4 million
- Below Take-Two's forecast
- Second fiscal quarter results
- Nov 9, 2026
- Published by Take-Two
- GTA 6 launch
- Nov 19, 2026
- PS5 and Xbox Series X|S
Source: IGN España and Take-Two
Should you hold off on other games for GTA 6?
That's reportedly what some players are doing, per Zelnick.
That's reportedly what some players are doing, per Zelnick. If your shopping list has another title, the calendar decides: GTA 6 launches Thursday, November 19, 2026 on PS5 and Xbox Series X|S, and preload starts November 12 at 00:00 local time. By then, our GTA 6 beginner's guide is ready.
IGN España only names NBA 2K27 as a concrete example.
What Take-Two hasn't spelled out
IGN España doesn't say how many units Take-Two expected to sell or how much of the gap comes from GTA 6.
IGN España doesn't say how many units Take-Two expected to sell or how much of the gap comes from GTA 6. It names no other affected games. For perspective, the one date that matters is November 19, 2026, and everything we know about GTA 6 points to it.
FAQ
How many copies did NBA 2K27 sell?
4 million units, below Take-Two's forecast, according to IGN España.
Who says GTA 6 is affecting sales?
Strauss Zelnick, Take-Two's boss, who believes the launch has influenced spending.
When does GTA 6 come out?
November 19, 2026 on PS5 and Xbox Series X|S, per Rockstar.
Cover image: Ilustracion generada con Krea 2 (Krea)
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