GTA 6: 89% of pre-orders are for the $100 Ultimate Edition

89% of GTA 6 pre-orders are for the $100 Ultimate Edition, well above the usual 10–20% for premium editions of other games.

GTA 6 has a very specific problem with pre-orders: almost no one is settling for the cheaper edition. According to the latest data from Sensor Tower, the consulting firm that tracks spending and behavior in video games, 89% of all pre-orders for the game are for the Ultimate Edition, the $99.99 version that costs $20 more than the Standard Edition ($79.99). The analyst behind the calculation, Karl Kontus, general manager of Video Game Insights at Sensor Tower, admits he has never seen anything like this in his career.

Breakdown by console: PS5 and Xbox are nearly identical

This figure isn’t an isolated spike on a single platform—it’s repeated almost exactly on both consoles where the game is available for pre-order.

The fact that PS5 and Xbox fall within the same range rules out the possibility that this is a rare effect specific to a particular store or region: the preference for the more expensive edition is universal, regardless of where the player is from.

Why 89% Is Astounding for the Industry

To understand just how anomalous this figure is, we need to look at the usual benchmark. Kontus explains that, for most launches, the premium edition accounts for between 10% and 20% of total pre-orders, and that reaching 50% would already be considered an outstanding result for any studio.

“A 50% premium share during the pre-order phase would already be a great figure. The industry standard is around 10–20%. That said, I’ve never seen a 90% premium share before,” explains Kontus.

GTA 6 doesn’t just beat that benchmark—it nearly doubles it. This purchasing behavior goes beyond the well-known hype surrounding the game and points to a fanbase willing to pay extra without a second thought.

What Do Those Who Pay $100 Get?

The difference between the editions isn’t just cosmetic. Both include the Vice City pack, but the Ultimate edition adds access to exclusive stores, hairstyles, and vehicles that aren’t available in the Standard edition. For a huge portion of the pre-order base, these extras are justifying paying a quarter more upfront, months before the game hits stores.

Strauss Zelnick, CEO of Take-Two, had already hinted that pre-orders were comfortably exceeding the company’s internal projections. This data from Sensor Tower puts an exact number on that statement.

Will the 89% figure hold until launch?

Here’s an important caveat: this figure is an estimate from an external consulting firm, not official data published by Rockstar or Take-Two, which do not break down their pre-orders by edition. Furthermore, it’s a snapshot of the current moment, dominated by the most dedicated fans—the first to pre-order. It’s reasonable to expect the distribution to even out toward a balance closer to 50/50 as November 19, 2026 approaches and more casual buyers join in—those less willing to pay extra for a few vehicles and hairstyles.

For now, the fact remains: nearly 9 out of 10 GTA 6 pre-orders are for the most expensive edition. For more news on pricing, editions, and everything known about the game, Leonida Bay’s tracker is updated daily.