Oct 29, 2026

GTA 6 purchase intent hits 29% of US console, PC gamers

Updated Nov 1, 2026

Circana's PlayerPulse puts GTA 6 purchase intent at 29% among US console and PC gamers, the highest the firm has recorded for any video game.

GTA 6 has a 29% purchase intent among US console and PC gamers, according to Circana. It is the highest figure Circana has measured for a video game ahead of the November 19, 2026 launch.

What does Circana say about GTA 6 purchase intent?

Circana puts GTA 6 purchase intent at 29% of US console and PC gamers.

Circana puts GTA 6 purchase intent at 29% of US console and PC gamers. The figure comes from PlayerPulse, the market research firm's tracking, and was published on October 28, 2026. Circana calls it the highest level recorded for a video game and the most anticipated release in its tracking history. In plain terms, almost one in three gamers in the country says they plan to buy it. That is stated intent, not sales: Circana's release gives no unit figures.

By the numbers

Circana's measurement in four numbers

Purchase intent: 29%; US console and PC gamers, per Circana's PlayerPulse
Roughly: 1 in 3; How Circana's headline sums it up
Since GTA V: 13 years; The wait Circana's analyst cites
Launch: Nov 19, 2026; PS5 and Xbox Series X|S, per Rockstar

Source: Circana

What did Mat Piscatella say?

Mat Piscatella, video games industry analyst at Circana, says GTA 6 is a rare cultural and commercial moment for the…

Mat Piscatella, video games industry analyst at Circana, says GTA 6 is a rare cultural and commercial moment for the industry. He ties the demand to the 13 years since GTA V and expects it to reach consoles, accessories and subscriptions. According to GamesRadar+, Piscatella adds that the game will drive software and hardware sales through the holiday quarter, with Black Friday ahead. His line about consoles matters most to players.

Many consumers who have yet to upgrade to a current-generation console may choose to purchase a PlayStation 5 or Xbox Series specifically to play the title

Mat Piscatella, video games industry analyst at Circana · Circana

Why is demand so high after 13 years?

Demand rests on GTA V, which launched on September 17, 2013.

Demand rests on GTA V, which launched on September 17, 2013. Circana describes it as the best-selling premium video game in its US tracked history, in both units and dollars. Rockstar Intel, a community news site, adds that GTA V stayed among the 20 best-selling games in the country for 13 straight years, from 2013 to 2025, and ranked third in active users across PlayStation and Xbox in 2025. Rockstar Games also moved GTA 6 on November 6, 2025 from May 26, 2026 to November 19, which stretched the wait further.

What changes for players?

The figure changes nothing in the game, but it points to a fall with heavy console demand.

The figure changes nothing in the game, but it points to a fall with heavy console demand. If Piscatella is right, anyone without a PlayStation 5 or Xbox Series will be shopping on Black Friday alongside people who want one only for GTA 6. Those who already own a console need only watch Rockstar's dates: preload starts on November 12 at 00:00 local time, and any pre-order or purchase before November 20 includes the Vice City Vintage Pack. Details are in our guide to the release date, price and editions.

Still unconfirmed: PC and real sales

What is missing is how much of that intent turns into purchases.

What is missing is how much of that intent turns into purchases. Take-Two Interactive reports its second fiscal quarter results on November 9, before launch, so real sales will take longer to show. Circana's measurement includes PC players, but Rockstar has not announced a PC version. GamesBeat reports it is slated for the first quarter of 2027, a press claim with no official confirmation. Circana's release also carries no reaction from Rockstar or Take-Two. To review what is confirmed, see what we know about GTA 6 and our dossiers.

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