GTA 6: BMO Raises Take-Two's Price Target to $285

GTA 6 sends Take-Two's target prices soaring: BMO sets its target at $285, Piper Sandler at $280, and the Wall Street consensus is nearing $284 ahead of August 7.

GTA 6 hasn't even come out yet, and it's already making waves on the stock market. In recent weeks, analysts covering Take-Two Interactive, the parent company of Rockstar Games, have been raising their price targets one after another, and they all point to the same reason: the release of Grand Theft Auto VI on November 19.

The latest to join the trend is BMO Capital, which on July 28 reiterated its “Outperform” rating on Take-Two and raised its price target to $285. The firm’s note, reported by Investing.com, is straightforward:

“The firm maintains Take-Two as a top pick ahead of the November 19 launch of Grand Theft Auto VI.”

It’s not the only optimistic voice. Piper Sandler maintains its “Overweight” rating with a target price of $280, citing an interesting point: When GTA V was released in 2013, platforms like Twitch, YouTube, and Kick were nowhere near as widespread as they are today, and the firm is betting that GTA 6 will generate player acquisition via streamers that no traditional advertising campaign could match.

Wall Street’s Consensus on GTA 6 and Take-Two

Taking all these views into account, the outlook is compelling. According to the 29 analysts tracking the stock (data from S&P Global), the average price target stands at $284, with 26 strong buy recommendations, 2 buy recommendations, and just one sell recommendation. Not a single neutral recommendation among them. The full range extends from a low of $170 to a high of $368, a sign that not even Wall Street is entirely in agreement despite the general euphoria.

With the stock trading in the $245–$248 range, that consensus still implies upside potential of more than 15%. It’s important to keep in mind that a price target is an analyst’s prediction, not a guarantee, and that there have been instances where the market has gotten too far ahead of a launch only to correct later.

Why August 7 Matters More Than Any Price Target

All this optimism will soon be put to the test. Take-Two will report its first-quarter results for fiscal year 2027—the period ending June 30—on Friday, August 7. It’s the first earnings call since GTA 6 pre-orders opened on June 25, and the most closely watched of the year for the company.

It’s wise to temper expectations slightly. Take-Two doesn’t typically break down exact pre-order figures, so it’s unlikely that specific numbers on how many people have already paid for GTA VI will be released on the 7th. What the market will be scrutinizing, however, is the guidance for the rest of the fiscal year and any clues about the production timeline leading up to launch, with the studio already in the home stretch before November.

What This Means for Those Who Just Want to Play

None of this changes a single thing about the game itself—not the map by Leonida, not the release date, and not the final price. But it does paint a realistic picture. The financial industry views GTA 6 as the biggest revenue driver Take-Two has had in a decade, and that determines how much the company will invest in the game after launch—from content for GTA Online to long-term support.

Investors have been betting big for months, and so far, the market is moving in their favor. On the blog, we’re tracking every move leading up to the release.